CX Front Office Solutions & SPM
Sales and Marketing in the experience economy
Attract and retain your customers
Offer connected sales experiences that speed up the buying process
Turn your customers into brand ambassadors
Understand your audience
Knowing your customers better, allows you to anticipate their needs and create long lasting relationships. Give your teams a 360° view of each customer to create exceptional shopping experiences across all your sales channels.
Deliver the best experience
Digital channels continue to grow but human interaction is still a key factor to the customer experience. Give your sales and services teams the tools they need to deliver the right information and achieve your corporate goals.
Adjust your strategies
Make no assumptions, get instant feedback instead. Gain information on each step of the way and take immediate action before it’s too late.
Know the portfolio of solutions for Customer Experience (CX) & Sales Performance Management (SPM)
Marketing
Apply marketing campaigns based on the information provided by your audience*
- 360-degree client profiling
- Compliance (GDPR)
- Collaborative Marketing
- Relevant and measurable campaigns
*With SAP Marketing Cloud & SAP Customer Data Cloud
eCommerce
Responds to the growing demand for online shopping*
- Guided and omnichannel shopping
- Increase your conversion rate
- Order management
*With SAP Commerce & Sap Upscale Commerce
Services
Deliver a consistent experience across all channels*
- Customer service in all channels
- Quick ticket resolution
- Upselling & cross selling
- Support
*With SAP® Service Cloud
Close the experience gap with SAP Customer Experience (CX)
Understand how your customers perceive your services and apply continuous improvements.
*Qualtrics
Operational Data help you understand WHAT is happening. But you also want to understand why is happening! That is where you need X data to understand the feelings involved.
Build your success case
86%
of consumers are willing to pay more for a better shopping experience.
70%
of the shopping experience is based on how customers feel they are being treated
+2/3
of loyalty is the result of customer experience, rather than price and brand combined. – Gartner
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