Soluciones CX
Marketing y Customer Data Cloud
Anticipate customer behavior Deliver memorable digital experiences with SAP Customer Data Cloud and SAP Marketing Cloud
Dynamically engage your customers with contextually relevant experiences
Achieve greater customer acquisition, retention and loyalty
- Get to know your customers from all angles to personalize their journey and respond to their expectations with SAP *SAP Customer Data Cloud
- Generate loyalty and increased engagement with timely marketing campaigns in response to user interactions with your brand with SAP * SAP Marketing Cloud
Identify your most profitable audiences
Real-time tracking of user’s feelings and preferences
Centralize fragmented customer data
Create 360° profiles in real time using information from all touch points whether front or back office, online or off-line or anyother apps.
Respect clients' privacy
Reduces the risk of compliance with privacy and data governance laws
Activate hyperpersonalization
Use the data collected and adapt your marketing strategy and tactics to deliver a measurable omnichannel experience.
Unlock user privacy barriers
Turn unknown users into loyal customers and comply with privacy laws and regulations with SAP Customer Data Cloud.
- Comprehensive profiles of your customers
- Customized interaction in all touchpoints
- Identity life cycle management
- Safety risk mitigation
- Consent and preferences centralization
Get a 360° view of the user profile
Get to know your audience better to build trust
- Provide a secure and frictionless entry point for customers across brands, regions, and digital channels (web, mobile, IoT).
- Know the information that the user always generates such as: purchases, searches, interactions, feelings in social networks, etc.
- Work with a real-time dashboard.
- Collaborate with multiple teams within the same platform.
- Plan and make decisions with hard data generated in real time.
* Customer journey dashboard
Informed collaboration
Improve the productivity of your teams and increase revenues with optimal planning.
Monitor marketing activities and optimize new action plans by having all information in one place:
- Use a centralized view of real-time budget control
- Schedule and manage activities to execute successful campaigns
- Multilingual catalog support
Hyper-Personalized Marketing
Increase your conversion rate with an omnichannel marketing strategy
- Determine audiences to define tailor-made messages
- Identify micro-segments
- Create an omnichannel experience
- Increase interactions by running social media campaigns from the SAP Marketing Cloud platform
*audience segmentation with SAP Marketing Cloud
Attract, nurture and convert leads
Build a trusted B2B relationship with Account Marketing
- Build trust in all points of interaction with the lead
- Identify opportunities in your company's targeted accounts.
- Generate cross-selling opportunities
Analyzes the results
Discover new insights with SAP Analytics and Machine Learning
- Adopt performance metrics
- Evaluate the performance of each campaign
- Links marketing activities with business results
- Real-time analysis of dynamic customer profiles
- Generate operational reports, including predesigned content for all marketing areas
Build your business case
36%
Of customers only trust the use that companies make of their data
60%
of CMOs state that not having a “single view of the customer” is one of the main obstacles to marketing success. – SAP
75%
of companies say that “Customer Satisfaction” increases revenue – SAP
FAQ’s
Yes, it is possible with SAP Customer Data Cloud’s dynamic profiling solution that helps you have updated user information in real time. This way you can easily identify interactions to focus on your marketing efforts and increase the conversion rate.
By offering users the option to customize what information they do or do not want to share with personalized cookie settings. With the SAP Customer Data Cloud (CDC) you manage user data under compliance with data privacy laws in a secure and transparent way.
To attract new customers Outliers recommends working with SAP Marketing Cloud, which allows you to deliver hyper-personalized campaigns to generate leads and nurture them until they are passed on to the sales team. Even when the sales team takes over and the lead becomes an opportunity, your marketing team can continue to support the sales effort by sending relevant information throughout the buying process to generate more trust in your brand.
Account Marketing allows you to create specific campaigns for existing opportunities or clients. By measuring interactions with your campaigns, you can identify new opportunities and drive cross-selling.
The best way to achieve audience segmentation is to use a tool like SAP Customer Data Cloud in altogether with the SAP Marketing Cloud. With the first one you can gather information about user behavior, with the second one you can create highly relevant campaigns, deliver them at the right time and provide hyper-personalized experiences.
Additional Resources
Close the experience gap and grow your business
Interact with your customers where they really are
Build a relationship beyond the first sale
Ready to start?
Schedule a meeting with our experts