Marketing y Customer Data Cloud
Anticipate customer behavior Deliver memorable digital experiences with SAP Customer Data Cloud and SAP Marketing Cloud
Dynamically engage your customers with contextually relevant experiences
Achieve greater customer acquisition, retention and loyalty
Identify your most profitable audiences
Real-time tracking of user’s feelings and preferences
Unlock user privacy barriers
Turn unknown users into loyal customers and comply with privacy laws and regulations with SAP Customer Data Cloud.
Get a 360° view of the user profile
Get to know your audience better to build trust
* Customer journey dashboard
Improve the productivity of your teams and increase revenues with optimal planning.
Monitor marketing activities and optimize new action plans by having all information in one place:
Increase your conversion rate with an omnichannel marketing strategy
*audience segmentation with SAP Marketing Cloud
Attract, nurture and convert leads
Build a trusted B2B relationship with Account Marketing
Analyzes the results
Discover new insights with SAP Analytics and Machine Learning
Build your business case
Of customers only trust the use that companies make of their data
of CMOs state that not having a “single view of the customer” is one of the main obstacles to marketing success. – SAP
of companies say that “Customer Satisfaction” increases revenue – SAP
Yes, it is possible with SAP Customer Data Cloud’s dynamic profiling solution that helps you have updated user information in real time. This way you can easily identify interactions to focus on your marketing efforts and increase the conversion rate.
By offering users the option to customize what information they do or do not want to share with personalized cookie settings. With the SAP Customer Data Cloud (CDC) you manage user data under compliance with data privacy laws in a secure and transparent way.
To attract new customers Outliers recommends working with SAP Marketing Cloud, which allows you to deliver hyper-personalized campaigns to generate leads and nurture them until they are passed on to the sales team. Even when the sales team takes over and the lead becomes an opportunity, your marketing team can continue to support the sales effort by sending relevant information throughout the buying process to generate more trust in your brand.
Account Marketing allows you to create specific campaigns for existing opportunities or clients. By measuring interactions with your campaigns, you can identify new opportunities and drive cross-selling.
The best way to achieve audience segmentation is to use a tool like SAP Customer Data Cloud in altogether with the SAP Marketing Cloud. With the first one you can gather information about user behavior, with the second one you can create highly relevant campaigns, deliver them at the right time and provide hyper-personalized experiences.
Close the experience gap and grow your business
Interact with your customers where they really are
Build a relationship beyond the first sale
Ready to start?
Schedule a meeting with our experts